BowTech Hires Industry Veteran as New PR Director

Eugene, OR (August 21, 2003) – In its continuing quest to improve, BowTech has reloaded its arsenal of talent by appointing a 28-year veteran of the archery industry to be their new Public Relations Director.

Jim Velazquez, once named one of the 100 most influential people in the archery industry, brings his expertise as a shooter, teacher, retailer, and manufacturer to BowTech, complementing their existing strengths in key management positions.

In addition to being the founder and president of quiver manufacturer Sagittarius, and past marketing director of Browning Archery, Velazquez also brings BowTech an extensive background in retail management, advertising, public relations, and has developed collaborative relationships with a variety of outdoor writers and editors. This experience is a perfect fit to the “soft marketing” side of BowTech, where Velazquez will act as point man for all media relations.

“Jim knows practically everyone in the industry,” says Gene Shands, BowTech’s Marketing Director. “He has a fantastic knowledge of archery, he is well respected, and we are honored to have Jim and his wife Molly on board. Jim has great credibility and his hiring brings added value to BowTech both today and where we want to be tomorrow.”

Velazquez stated that he was drawn to BowTech because “I have researched a lot of bows, but I was most impressed with BowTech because of their innovative technology.”

“There are a number of different things that are much more state-of-the-art than the rest of the industry,” Velazquez says of BowTech’s design accomplishments. “Now, I want to make it my goal to make BowTech a household name.”

Velazquez is a skilled archer with pro-staff shooting experience who has trained children, professional shooters, NavySEALs, celebrities, and Special Olympics participants. He is both a target shooter and a bowhunter and has hunted extensively in the United States, Canada, Australia, and Mexico. Early in his career, he served on an Air Force flight crew and specialized in military weapons.

BowTech, (www.bowtecharchery.com), manufacturer and distributor of the world’s finest compound bows and archery equipment, was founded in 1999 by CEO, John Strasheim, and by VP of Research and Development, Kevin Strother. BowTech continues to be the fastest growing bow company in history. The company holds patents on the world’s fastest single, dual, and three cam bows, along with VibraBlock, and Vertical Force Technology. Each is a BowTech original.