BowTech aims for a new kind of 'buck'

Eugene, OR (February 7, 2003) – When you associate BowTech with bucks and bulls, you’d normally think of the 8-point variety in the late-season rut. Now it’s time to think differently because BowTech has just inked a sponsorship agreement with the Professional Bull Riders (PBR) for the 2003 season.

BowTech makes its debut with the PBR beginning with the first event in February at the Georgia Dome in Atlanta. This also marks the beginning of a relationship between BowTech and world-class bull rider/bowhunter Tony Mendes, a Top-10 rider on the 2002 PBR tour. Mendes will be wearing the BowTech logo every time he rides this year.

The sponsorship agreement includes print advertising for BowTech in the official 8 Seconds program distributed at every PBR event, as well as the new Pro Bullrider magazine. BowTech will be the title sponsor of the Standings page on the official PBR Web site, www.pbrnow.com, and both partners will have reciprocal links. All 29 PBR events will be televised this year and, along with the top prize of $1,000,000 on the Built Ford Tough Series, will give way to unprecedented exposure for the PBR and its sponsors.

The association with the PBR establishes a milestone for BowTech in that it is their first sponsorship outside of the archery industry. But the sponsorship is a perfect match up with a spectator sport that attracts a large number of hunting enthusiasts. In fact, of all the major sports available today, the PBR has the highest percentage of hunters in its fan base and the highest percentage of audience members with an active outdoor lifestyle.

“We see this sponsorship as an opportunity for PBR fans, many who are already hunters, to experience the thrill and excitement of archery, and to discover the benefits that BowTech’s product line has to offer,” said Gene Shands, the Director of Marketing for BowTech. “We are excited to be partnered with the rapidly-growing and well-regarded sport of professional bull riding.”

BowTech will establish a presence at a minimum of 15 PBR events throughout the nation this season, and will be offering its authorized dealers the opportunity to be involved at each location. Tony Mendes will also be on hand to sign autographs and participate in the onsite shooting range that BowTech will bring to selected events. Visitors to the shooting range will get hands-on experience with BowTech products and can test the bows, while pitting their own archery skills against a bull riding pro.

“PBR enthusiastically welcomes BowTech to our family of corporate sponsors,” stated Sean Gleason, Chief Operating Officer of the PBR. “We look forward to helping BowTech introduce their incredible product line through an enjoyable fan experience at PBR events.”

The Professional Bull Riders, Inc., celebrating its 10^th anniversary in 2003, is recognized as the world’s leading bull riding organization. More than 700 athletes compete on the finest rank bucking bulls at three levels of competition, including the premier $9.5 million Built Ford Tough Series presented by Las Vegas. In 2003 the “toughest sport on dirt”, the PBR, will be seen across the country in an unprecedented multi-network package that includes NBC, CBS, and OLN and in Spanish on Telemundo. Visit www.pbrnow.com for more information.

BowTech, Inc. (www.bowtecharchery.com), the manufacturer and distributor of the world’s fastest bows, was founded in 1999 by CEO John Strasheim, and by Vice President of Research and Development, Kevin Strother. BowTech continues to be the fastest growing bow company in history. The company holds patents on the world’s fastest single, dual, and three cam bows, along with the patent-pending SandTrap™, VibraBlock™, and Vertical Force Technology™. Each is a BowTech original.